In an interview style article from Brides Magazine, brides from all over the US were asked pointed questions about strategies they use to save money on their wedding day:
Brides were asked if they were concerned that their cost cutting stategies will be noticed or make them look cheap to their guests.
Some of the answers were shocking and some were normal, everyday, strategies that made sense.
Here are some of the answers:
"Melissa: I'm not doing this, but I've been to a couple of dry weddings. They weren't exactly cheap or tacky-but, with no alcohol, they were kind of boring."
"Notoya: I htought of having a themed bar to save money, like just white wine or one or two specialty drinks."
"Megan: I actually forwarded a proposal from one vendor to another vendor to see if the second vendor- who I preferred- would match the first one's price. I was uncomfortable doing it, but then I thought, They're not my friends! So I just hit SEND really quickly. It ended up working out and I got the vendor I wanted for less. It seems like an aggressive move, which isn't my style, but it's a wedding..."
--article in the June issue of Brides Magazine, Conde Nast.
To all wedding vendors, even when you have a great rapport with the bride, make sure she is your top pick before sending her valuable information about your company via email. It's always better to take control of your marketing and sales by inviting the bride and groom (or decision makers) into your studio or corporate footprint for a one-on-one meeting. This keeps you in control of the information. Ask discovery questions about what the bride prefers so that you are clear that she isn't shopping you. If you are being priced shopped, make sure that your pricing reflects your experience, fair market value and your competition.
If you have any thoughts, I would welcome them!
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